AT NUMBER 2 IN STERNECKERSTRASSE; A QUAINT, WINDING LANE OFF TAL BETWEEN MARIENPLATZ AND ISARTOR, IS A HIDDEN JEWEL OF AUTHENTIC BAVARIAN TRADITION: MUNICH'S OLDEST TOWN HOUSE. TRACING ITS HISTORY BACK TO 1340 AND HOME TO MERCHANTS, CRAFTSMEN AND BURGHERS THROUGHOUT THE CENTURIES, THE HERITAGE-PROTECTED BUILDING TODAY HOUSES PERMANENT EXHIBITIONS ON BEER AND ON THE OKTOBERFEST – TWO CORNERSTONES OF BAVARIAN CULTURE.

RENOVATION OF THE HOUSE AND MUSEUM WAS A LONG-STANDING DREAM FOR FERDINAND SCHMID, FORMER HEAD OF AUGUSTINER BREWERY AND NOW DIRECTOR OF THE EDITH-HABERLAND-WAGNER FOUNDATION. SEVEN YEARS WOULD PASS FROM THE FOUNDATION'S PURCHASE OF THE HOUSE TO THE OPENING OF THE MUSEUM IN SEPTEMBER 2005.

WELCOME TO THIS JEWEL OF LIVING TRADITION!

BEER HAS BEEN A CONSTANT COMPANION OF HUMANKIND SINCE THE TIME OF THE BABYLONIANS. THEY COOKED UP THEIR HOME BREW FROM FERMENTED BREAD AND WATER. MEDIEVAL MONASTERIES REFINED BEER BREWING AS A CRAFT AND A TRADITION. THE INTRODUCTION OF THE BEER PURITY LAW SET A FURTHER MILESTONE. THE ART OF BREWING REACHED PERFECTION IN THE INDUSTRIAL AGE. A HOST OF DOCUMENTS, TOOLS AND INVENTIONS ARE TESTIMONY TO THIS LIVING HISTORY. AND MUNICH AND BAVARIA ARE PROUD TO CLAIM THEIR HERITAGE AS THE CRADLE WHERE BEER DEVELOPED INTO THE QUALITY BEVERAGE WE KNOW TODAY.

BACK IN 1810, WHO WOULD HAVE THOUGHT THAT A HORSE RACE HELD TO MARK THE WEDDING OF CROWN PRINCE LUDWIG I AND PRINCESS THERESA OF SAXONY HILDBURGHAUSEN WOULD DEVELOP THROUGH 200 YEARS INTO WHAT WE KNOW TODAY AS THE OKTOBERFEST! IN THOSE DAYS THE EVENT WAS DESIGNED TO ENCOURAGE A FEELING OF SOLIDARITY AMONG THE DIFFERENT PEOPLES IN A STILL VERY YOUNG KINGDOM. TODAY THE OKTOBERFEST ATTRACTS MILLIONS OF VISITORS YEAR AFTER YEAR – WITH ITS FAIRGROUND AND BOOTHS, ITS UNIQUE ATMOSPHERE AND, OF COURSE, ITS BEER. LET OUR MUSEUM TAKE YOU ON A JOURNEY THROUGH THE HISTORY OF THIS WORLD FAMOUS EVENT THAT TODAY IS SYNONYMOUS WITH MUNICH AND ITS BEER – AND NOT ONLY IN OCTOBER.

THE BEST WAY TO EXPLORE THE BEER AND OKTOBERFEST MUSEUM IS ON A GUIDED TOUR. MUNICH CHARACTERS AND EXPERTS TAKE YOU THROUGH THE EXHIBITIONS WITH A FUND OF FASCINATING STORIES ABOUT BEER, THE OKTOBER­FEST AND THE HISTORIC SURROUNDINGS OF THE MUSEUM. TOURS CAN BE BOOKED FROM A MINIMUM OF EIGHT PERSONS AND ARE AVAIL­ABLE IN GERMAN AND ENGLISH (OTHER LANG­UAGES ON REQUEST). DATES ON REQUEST.

PRICE (PER PERSON):
5,00 € — MUSEUM ENTRY AND TOUR
9,50 € — MUSEUM ENTRY AND TOUR WITH BEER TASTING

OTHER OPTIONS ON REQUEST.

ARE YOU AN EXPERT ON YOUR FAVOURITE BEER? YOU ARE? YOU'LL BE AMAZED AT WHAT OUR BEER SOMMELIER CAN TELL YOU ABOUT "YOUR" BEER. AT OUR BEER TASTING, YOU'LL MEET REAL EXPERTS WITH FASCINATING FACTS ABOUT BEER BREWING, THE RANGE OF TYPES AND VARIETIES, THE ART OF POURING BEERS, THE SECRETS OF SENSORY ANALYSIS, THE SKILL OF MATCHING BEERS TO FOOD, AND THE HISTORY OF MUNICH BEERS.

DATES (IN THE MUSEUM OR ELSEWHERE) AVAILABLE ON REQUEST.

TASTING OPTIONS:
- MUNICH LAGER, DARK AND WHEAT BEERS
- MUNICH LAGER, DARK AND WHEAT BEERS AND SPECIAL BEER
- OKTOBERFEST BEER TASTING

BRING YOUR MUSEUM VISIT TO A SATISFY­ING CLOSE WITH A HEARTY SNACK AND A REFRESHING BEER! ENJOY TRADITIONAL BAVARIAN SPECIAL­ITIES AND MUNICH BEER FRESHLY TAPPED FROM A WOODEN KEG IN THIS HISTORIC SETTING.

AND YOU CAN VISIT THE COSY MUSEUMSSTÜBERL PUB OUTSIDE MUSEUM OPENING HOURS TOO — MONDAY TO SATURDAY 6 PM TO MIDNIGHT.

> go to Museumsstüberl website